Using a DiscWizard

Although my digipack has begun to come together, I was struggling to format it in a way that it all fit together. To fix this, I downloaded a disc wizard from the Internet. I imported it into Photoshop. 

This allows me to build each individual cover on the same file, meaning that it stays consistent in terms of size and positioning. It also means I can print it out and it would actually fit a CD case!

It took some time to copy over what I had already done but once I had done so I was able to begin working immediately on the spine and the back cover and it is so much easier. It is coming together really nicely now.

CD Cover: Change of Plan?

I did like the basic layout of my CD cover, but wasn't sure it looked professional enough. I spoke to some of my friends, got their feedback and am now working on a new version. The image below is a work in process but you can see I'm adding various improvements and making some changes!

Draft CD Cover

It seems I exported my CD cover at too high a quality for little ol' Blogger and so it's come out a little more toned and darker than it will be, but you get the idea. 

Magazine Advert: Responding to Audience Feedback

In order to appeal to my target audience, I posted an online survey using Survey Monkey in order to gain feedback for my music video and my magazine advert. A lot of the feedback was fairly positive, but there was one criticism that a lot of people had.

Basically everybody wants me to change the font. Originally, I received a couple pieces of feedback suggesting I looked at using a clearer font.

Originally, I thought I could justify keeping the font the same. I felt like because the font was the same as the font used in my logo, I could keep it the same and it would just look more 'complete'. 

However, the feedback kept coming. 

Everybody seemed to want me to change the font! And so, because such an overwhelming majority of respondents didn't like the font, I decided to listen to my audience research and change the URL to something in a much clearer font. Here was the outcome!

Research: Digipacks

Draft Music Video (Updated Logo)

Codes and Conventions: Magazine Advert

I analysed my own magazine advert to assure I was following the codes and conventions of how it should be. I am satisfied that my advert uses a lot of the same techniques of professional magazine adverts. Here is how my advert follows the codes and conventions of a magazine advert: