In order to appeal to my target audience, I posted an online survey using Survey Monkey in order to gain feedback for my music video and my magazine advert. A lot of the feedback was fairly positive, but there was one criticism that a lot of people had.
Basically everybody wants me to change the font. Originally, I received a couple pieces of feedback suggesting I looked at using a clearer font.
Originally, I thought I could justify keeping the font the same. I felt like because the font was the same as the font used in my logo, I could keep it the same and it would just look more 'complete'.
However, the feedback kept coming.
Everybody seemed to want me to change the font! And so, because such an overwhelming majority of respondents didn't like the font, I decided to listen to my audience research and change the URL to something in a much clearer font. Here was the outcome!
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