Audience Research Analysis

74 people completed my audience research questionnaire and so I have plenty of feedback to assist with planning my music video. All of the people who completed my survey were the target audience for my music video in terms of age.













Interestingly, 88% of my responses said that they listen to music every single day. 100% of my responses said that they listen to music at least once a week and so this is a clear sign that my target audience are particularly interested in music.





However, only 57% of my responses said that they watch music videos more than once a week. This shows that it is really important that I make my video appeal to my target audience, because they are not likely to go out of their way to watch a music video unless it is something that is particularly interesting to them. This piece of feedback is really important to me because it has made me aware of how important it is that I make sure my video appeals to the audience I am targeting.

The most popular genre of music listened to by my target audience according to my survey is, as the name would suggest, pop music. Therefore, I have decided to use a pop song for my music video in order to appeal to the target audience.

Interestingly, out of the 46 people who answered the question on types of music video, almost 50% said that their favourite type was narrative music video. This is interesting, since I am intending on filming a performance/concept music video, and after thinking about it I have decided to still film that. I would love to create a music video that breaks the typical conventions of a music video targeted at teenagers, and yet is still targeted at teenagers. I hope that my video will get more teens interested in performance music videos.

The feedback I got when I asked my responders if my music video should be unique was very conclusive. Almost everybody said that it should be, as you can see from a sample of the responses, but one person did interestingly point out that controversy isn't always the key to the success of a video. Although music videos should be unique and original, they didn't see the need for controversial content in the video. This piece of feedback particularly stood out for me and so I have decided to conclude no controversial things in my music video. However, I am going to make it unique so that my target audience are intrigued by it.

I also got a lot of responses when I asked what their favourite music video was. I have a large selection of music videos now which I intend to use as the basis to the remainder of the researching phase of my task.